Guardian Plumbing - PlumbElec Marketing

Case study

Guardian Plumbing

#1 rankings for blocked drains

Top rankings in the local area produce a flow of calls.

120% increase in phone calls

Scott has seen an +120% increase in enquires.

180% increase in website visits

Increased website visits from targeted service pages.

The Backstory

For Scott of Guardian Plumbing, the challenge was not just about finding new customers; it was about leveraging his recent investment in specialised plumbing equipment to significantly boost his business’s focus on blocked drain services.

Having scaled down from a larger operation over the years to just a single operator, Scott was ready to put his new truck, jetting equipment, and CCTV camera to work.

However, his past experiences with marketing agencies had been less than favourable (to say the least), leaving him wary of empty promises and underwhelming results.

The Challenge

The task at hand was to rebuild trust with effective marketing strategies and deliver rapid, tangible outcomes, specifically aiming to increase the number of service calls for blocked drains.

The Solution

For Guardian Plumbing, we devised a long-term, affordable SEO strategy, focusing on Google Maps optimisation to bypass expensive pay per click advertising costs. By enhancing local search visibility and augmenting the site with detailed blocked drain content and suburb-specific pages, we aimed to prominently position Guardian Plumbing in local searches for both general and specific plumbing services.

Website rebuild

A fast mobile responsive website created to turn clicks into calls. 

On-page SEO

Website foundations, existing and new content optimised to rank.

GBP optimisation

Business profile optimised to expand the visibility in the local area.

Content creation

Over 50 pages created targeting services and service areas. 

Off-page SEO

Over 50 quality links created from citations to guest posts to power up the site.

The Result

Our strategy significantly increased Scott’s business visibility and, most importantly, got his phones ringing so he could put that new equipment to use.

120% surge in phone calls

Boosted website visits by 181%

Maps visibility significantly increased

Client Testimonial