Case study
On-page SEO
20X traffic
Significant increase in website traffic for the 3 locations.
+500 enquiries/m
Followed a steady increase in enquiries over the 4yrs together.
Top rankings
Top rankings in the local area produce a flow of calls.
The Backstory
Brent, behind Carflex Capital, a private equity firm in Toronto, embarked on a journey with us (back when we were Local Lead Booster) to elevate the online presence of three auto repair stores under their wing.
In 2020, he aimed to boost the stores’ online footprint and streamline operations for increased profitability, ultimately aiming to sell the stores at a significant profit.
As we move into 2024, Brent’s strategic foresight has come to fruition, successfully selling the stores at a value far exceeding their initial purchase price, marking a triumphant conclusion to a well-orchestrated plan.
The Challenge
The challenge was clear yet demanding: elevate Carflex Capital’s three auto repair stores to top search rankings for “[car brand] + [location]” on Google Maps and organic searches.
In the competitive Toronto market, achieving visibility for these high-value keywords required a deep understanding of local SEO, strategic content optimisation, and targeted Google Ads campaigns.
This ambitious goal aimed to drive significant traffic and enquiries, crucial for the profitable sale of these stores.
The Solution
On-page SEO
Website foundations, existing and new content optimised to rank.
GBP optimisation
Business profile optimised to expand the visibility in the local area.
Content creation
Over 50 pages created targeting services and service areas.
Off-page SEO
Over 100 quality links created from citations to guest posts to power up the site.
Google ads
Target pay-per-click campaign to bring in new customers from the local area.
Benefits of on-page SEO
On-page SEO is a critical piece of the puzzle for local businesses, enhancing both Google Business listings and off-page SEO strategies.
By optimising website content and structure, businesses improve their relevance and authority, positively impacting GBP visibility and rankings.
While on-page SEO lays the groundwork for digital presence, its true strength is realised when combined with off-page efforts.
Without it, even the most robust off-page or GBP strategies may fail to achieve their full potential.
Increased website traffic
From higher keyword rankings.
Increased Google Maps visibility
From having well optimised content.
Decreased adspend
More traffic is coming from organic search.
More enquiries
Due to overall increased traffic.
Our process for on-page optimisation
A scientific approach to writing content that ranks.
Utilising tools like Page Optimizer Pro (POP), a tool validated by rigorous SEO research, allows us to pinpoint and optimise crucial ranking elements effectively.
POP’s robust testing foundation and straightforward scoring system remove the guesswork from SEO, making it easier to improve rankings and significantly increase traffic.
Redline Automotive
The Result
750% traffic growth
From relevant service pages in their area.
+200 enquiries per month
From a mix of Google maps & organic search.
Bloor West Auto
The Result
500% traffic growth
From relevant service pages in their area.
+140 enquiries per month
From a mix of Google maps & organic search.
McNally Auto
The Result
830% traffic growth
From relevant service pages in their area.
+180 enquiries per month
From a mix of Google maps & organic search.
Client Testimonial
