Alpha & Omega Air - PlumbElec Marketing

Case study

Alpha & Omega Air

140% increase

In calls within 45 days of starting the campaign.

Top rankings

Top rankings in the local area produce the leads.

92% increase

Site traffic increased within 45 days of starting the campaign.

The Backstory

Alpha & Omega faced a significant setback when their rankings for crucial keywords plummeted following the discontinuation of services with their previous agency, which had employed outdated tactics.

The Challenge

Tasked with not only recovering but enhancing their position for the key phrase ‘Air Conditioning Sutherland Shire’.

We had to navigate through the aftermath of the previous agency’s counterproductive actions and rebuild Alpha & Omega Air’s online presence from the ground up.

The Solution

To swiftly recover Alpha & Omega Air’s lost ground, we launched a comprehensive solution focused on building high-quality links and optimising their Google My Business listing for enhanced local visibility. Utilising Page Optimiser Pro, we refined key pages and expanded their reach by targeting ‘air conditioning [suburb]’ across all serviced areas. We optimised their Google Ads campaigns, ensuring a broad and effective online presence designed to capture and engage their target audience efficiently.

On-page SEO

Website foundations, existing and new content optimised to rank.

GBP optimisation

Business profile optimised to expand the visibility in the local area.

Content creation

Over 100 pages created targeting services and service areas. 

Off-page SEO

Over 100 quality links created from citations to guest posts to power up the site.

Google ads

Target pay-per-click campaign to bring in new customers from the local area.

The Result

Within 45 days of initiating our strategy, Alpha & Omega Air’s main keywords soared into the top 3 rankings, significantly enhancing their online visibility.

This rapid improvement in search performance led to a remarkable increase in calls from Google My Business, jumping from 13 to 35 in a month.

Additionally, we doubled the website’s traffic, greatly amplifying new lead generation and marking a substantial stride towards their business growth.

Top 3 positions for all keywords

In both maps and organic search.

Rankings recovered in 45 days

Traffic and phone calls were recovered successfully.

92% traffic increase within 45 days

Leading to an increase of 30 conversions month one.

Client Testimonial