Website Design Case Studies
3 trade websites. Built by us. Live right now.
Every site below is live, so you can open it on your phone and see how it feels. Here’s what we built for each business and what changed.
A trade website has one job: get the right customer to call. That means the phone number is never more than a tap away, the page loads fast on a phone in a driveway, and it shows real people, real vans and real reviews.
It also has to keep what Google already knows. Two of these three sites already had years of rankings, so we rebuilt every page and every redirect before the new design went live.
Case Study #1
Kitson Electricians Newcastle
Electrician in Newcastle, Lake Macquarie and Maitland
Kitson’s old site ran on WordPress and Elementor. We rebuilt all 117 pages in Astro, page for page, carried 209 redirects across and compared every rebuilt page against the original before switching over, so nothing Google already knew about went missing.
Then we redesigned the home page. Photos from Anthony’s September 2026 shoot replaced the stock images, his name and number sit in the header and the main button, the day’s deal sits under the heading, and a quote form is visible before you scroll.
The result is a site that looks like the business it represents. Kitson now shows 5.0 from 157 Google reviews on the page, and ranks number one in Google AI Mode for “best electrician Newcastle”.
117 pages
Rebuilt page for page from WordPress to Astro.
209 redirects
Carried across, so no old link or ranking was lost.
73 to 79
Home page mobile speed score in launch testing.
Case Study #2
Plumbwell Plumbing Services
Plumber in Marrickville and Sydney’s Inner West
Plumbwell was a full redesign. We built it from a full-page mockup: Sam’s face and a short video in the hero, the day’s deal under the heading, and a trust bar carrying the $0 call-out fee, upfront pricing and 400+ reviews.
Behind the design, 261 pages moved from WordPress to Astro on Cloudflare in September 2026. All 36 of the old site’s redirects passed at launch, and every call button across 272 pages dials the number it shows, including the separate numbers on the Balmain and Leichhardt pages.
Plumbwell has worked with us on SEO since well before the rebuild. That campaign took Sam from fewer than 5 calls a month from Google to over 30 in its first year.
261 pages
Rebuilt in the new design, live on Cloudflare.
36 of 36
Old redirects tested and passing at launch.
0 faults
In call buttons across 272 pages.
Case Study #3
AB Electrical & Communications
Electrician in Sydney
AB Electrical’s site was built on WordPress with GeneratePress. We rebuilt all 263 pages in Astro and kept all 804 redirect rules, then checked every page on three screen sizes against the original before launch.
Speed was the big win. The home page’s mobile score went from 40 to 79 in launch testing, the main image now appears in 4.6 seconds instead of 16.5, and the page weighs 1.97 MB instead of 4.36 MB.
The hero does the selling: the team and vans under the Harbour Bridge, 600+ five-star reviews, upfront pricing and the lifetime workmanship guarantee, with the phone number one tap away.
263 pages
Rebuilt page for page, 804 redirects kept.
40 to 79
Home page mobile speed score in launch testing.
16.5s to 4.6s
Time for the main image to appear on mobile.
What every build includes
Tap-to-call everywhere
Every phone number is a live link that dials the number it shows.
Real photos
Your team, your vans and your jobs, not stock images.
Every page kept
Old pages rebuilt and redirects carried across, so rankings survive the move.
Fast on a phone
Static pages on Cloudflare, sized images, no page-builder bloat.
Proof up front
Licence number, review count and guarantees where customers look first.
Built for search
Service and suburb pages, clean headings and schema from day one.
Speed scores are Google Lighthouse mobile results from each site’s launch testing, one run per page.
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