Case study
Aussie Oncall Plumbing
5X revenue
Revenue increased from 10k to 50k+ per month.
16X ROI
A return of 16X on money invested into SEO services.
50+ enquiries
50+ new leads per month without paid advertising.
The Backstory
Before partnering with PlumbElec Marketing, Zach from Aussie Oncall Plumbing & Drains was earning around $10,000 a month, relying on expensive Google leads and low-quality inquiries from High Pages that rarely converted.
His website wasn’t performing, and he was still subcontracting just to keep busy. Frustrated with poor results and inconsistent work, he began looking for a better marketing solution — one that could generate consistent, high-quality leads and help him grow his business sustainably.
The Challenge
The main challenge for Aussie Oncall Plumbing was generating consistent, high-quality leads that actually converted into paying jobs.
Zach was relying on expensive Google ads and low-intent leads from High Pages that often resulted in phone quote requests rather than real bookings.
His website wasn’t optimized to attract or convert local customers, leaving him with minimal online visibility and an unpredictable workflow.
As a one-man operation, the lack of reliable marketing not only limited his income but also made it impossible to plan ahead, grow his client base, or step away from subcontracting work.
The Solution
Website rebuild
A fast mobile responsive website created to turn clicks into calls.
On-page SEO
Website foundations, existing and new content optimised to rank.
GBP optimisation
Business profile optimised to expand the visibility in the local area.
Content creation
Over 100 pages created targeting services and service areas.
Off-page SEO
Over 150 quality links created from citations to guest posts to power up the site.
The Result
Zach’s investment in SEO and digital marketing with us produced an outstanding 16X return on investment, completely transforming Aussie Oncall Plumbing’s growth trajectory. Through a strategic website rebuild, enhanced maps visibility, and optimized local SEO targeting, Zach went from struggling to generate a handful of leads to consistently receiving 50+ high-quality organic enquiries every month — without spending on paid ads.
In just 12 months, his monthly revenue skyrocketed from $10,000 to over $50,000, peaking at $73,000 as a one-man operation. This explosive growth not only stabilized his workflow but gave him the freedom to plan his next phase — hiring additional staff and scaling beyond the tools.
5X Revenue Growth
Increased from $10K to $50K+ per month, with a record month of $73K.
16X ROI
Exceptional return on investment from SEO and marketing services.
50+ Enquiries Monthly
Consistent organic lead flow without relying on paid advertising.
Freedom to Scale
Enabled Zach to step back from subcontracting and plan team expansion.
